Ethical practice in plastic surgery

Main Article Content

Richard Theile

Keywords

ethics, plastic surgery, conflict of interest, advertising, social media

Abstract

Ethical behaviour is integral to medical practice. Society rightfully trusts surgeons to have ethical standards above those of the wider community. By and large the profession has repaid that societal trust by upholding such standards. However, the growing influence of social media on marketing and self-promotion, and the inappropriate prioritisation of entrepreneurial business practices, means we are now experiencing a shift away from patient-centered decision-making to outcomes that favour surgeons.

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References

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3 Jones JW, McCullough LB, Richman BW. The ethics of surgical practice: cases, dilemmas and resolutions. New York: Oxford University Press Inc, 2008.