Main Article Content
ethics, plastic surgery, conflict of interest, advertising, social media
Ethical behaviour is integral to medical practice. Society rightfully trusts surgeons to have ethical standards above those of the wider community. By and large the profession has repaid that societal trust by upholding such standards. However, the growing influence of social media on marketing and self-promotion, and the inappropriate prioritisation of entrepreneurial business practices, means we are now experiencing a shift away from patient-centered decision-making to outcomes that favour surgeons.
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